Global Director, Marketing, Ski Brands
Company: K2 Sports
Location: Seattle
Posted on: May 8, 2024
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Job Description:
Job DetailsJob LocationSeattle HQ - Seattle, WAPosition TypeFull
TimeSalary Range$140,000.00 - $160,000.00 Salary/yearTravel
PercentageUp to 25%Job ShiftAnyJob CategoryMarketingDescriptionWho
We Are: - Elevate Outdoor Collective is an alliance of iconic
outdoor and winter sports brands with a specialized focus on
skiing, snowboarding and snowshoeing. With each unique brand
maintaining its own individual points of view and driving
independent innovation, the Collective is fueled with the strength
of world-class development facilities and engineers, global
distribution channels and committed outdoor lifestyle enthusiasts
and experts. Our brands include K2 Skis, K2 Snowboards, Marker,
Dalbello, V--lkl, RIDE Snowboards, LINE Skis, Backcountry Access,
Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates. With
an international portfolio of world-renowned brands recognized as
trailblazers in innovation, performance and, most importantly, fun
times by active lifestyle enthusiasts across the globe, Elevate
Outdoor Collective will continue its mission to progress the
culture of each and every outdoor endeavor it represents. As "One
Team" backed by world-class development facilities and product
engineers, incredibly talented athletes and ambassadors and a
top-notch crew of employees who live and breathe the outdoor active
lifestyle, Elevate Outdoor Collective is eager to take things to
the next level. Position Purpose: We are looking for a consumer
obsessed, metrics driven, brand building, ski loving, Global
Director of Marketing, Ski Brands. The Global Director of
Marketing, Ski Brands, is a critical leadership role which will
define, develop and drive brand enhancing, best in class,
digitally-led marketing strategies for K2 Ski, Volkl, Line, Marker,
and Dalbello. The Global Director of Marketing, will report
directly to the Chief Marketing Officer (CMO) and play an integral
role in driving our brands growth, positioning in the marketplace,
and deep meaningful consumer connections globally. Essential Job
Duties Strategy Development: Define, Develop, and drive
comprehensive brand & go-to-market full funnel marketing strategies
with a digital first mindset, clear business goals and clear KPIs
in alignment with each brand's mission, vision, positioning, and
values. Lead marketing initiatives across B2B and B2C to hit
metrics and growth targets by brand, by category, by region. Team
management: Build and lead a cross functional team of marketing
professionals. Provide guidance, set goals, and ensure the team's
performance and professional development. Foster a culture of
collaboration, accountability, and innovation. Budget management:
Manage the ski brands marketing budget, effectively allocating
resources to various channels and campaigns to support brand and
product initiatives and to achieve the best possible ROI. Campaign
planning and execution: Plan, create an implement marketing
campaigns at the intersection of digital and physical experience.
Establish goals and KPIs for all marketing based on historical or
projected results, and tie back actual performance and pipeline
growth. Data analysis and reporting: Monitor, hindsight, and
analyze the performance of digital marketing initiatives, using
analytic tools provide regular reports on KPIs such as awareness,
engagement, web traffic, conversion rates, sell through velocity,
and new customer acquisition. Website management: Partner with DTC
team on digital consumer experience including global programming,
and optimization to ensure it is user-friendly, and up to date to
unlock full potential of the strategic growth driver brands. Social
media management: Develop and execute social media strategy &
content strategy for organic and paid social. Oversee the creation
of high-quality relevant content to drive increase brand
visibility, brand love, and brand engagement with our existing
consumer base as well as new targeted audiences across Meta,
Twitter, Spotify, YouTube, and Snap to achieve specific metric
driven results. Email marketing: Drive & Elevate email marketing
campaign strategy and experience including segmentation, content
creation, and tracking performance results. Integrated Retail brand
marketing: Drive best-in-class strategies that lead the industry in
consumer connection, through both digital and in-person activation.
Lead channel directives for DTC, e-Commerce, and Retail Partners
that elevate storytelling, brand exposure, consumer experience, and
market impact. Innovation and technology: Staying up-to-date with
digital marketing, trends, tools and technology is to ensure the
company remains competitive and maximize the use of the greatest
advancements in the field. Qualifications Bachelor's degree in
marketing or related field, or four additional years of experience
in lieu of degree Ten or more years of progressive experience and
success in owning, leading, and managing marketing programs. Proven
ability in using metrics for decision making, and strategy
development. Tech-Forward, proven experience working with marketing
tools relating to market research, data analytics, website
development and product A palpable passion for skiing and the
outdoors, with a deep understanding of the outdoor industry.
Keywords: K2 Sports, Auburn , Global Director, Marketing, Ski Brands, Advertising , Seattle, Washington
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