Lifestyle Manager
Company: Aparium Hotel Group
Location: Seattle
Posted on: June 2, 2025
Job Description:
Position:
Lifestyle Manager
Location:
Seattle, WA
Job Id:
152
# of Openings:
0
LIFESTYLE MANAGER
Reports to the General Manager, the position is exempt
WHO WE ARE
Hotels done differently. At Aparium, we believe in the power of
People, Place and Character. We ensure our hotels are a place where
individuals are valued and celebrated, elevating our associates'
pride in who they are, where they live and who we serve. Our hotel
is a tribute to the neighborhoods and the people of the communities
where we operate.
Populus Seattle is now open in historic Pioneer Square. The second
of two Populus Hotels, a collection of carbon positive hotels that
celebrate and protect the natural world. Created by Urban Villages,
a leading real estate developer and environmental steward, and
managed by Aparium Hotel Group. Populus Seattle is an adaptive
reuse property that reflects the building's 1907 history and has
been thoughtfully modernized to give it a vibrant second life. The
120-room boutique hotel features Firn, the first and only rooftop
bar in the neighborhood, along with Salt Harvest, a signature
restaurant that draws inspiration from the Pacific Northwest. With
a deep commitment to sustainability, the hotel plants a tree for
every night's stay through the Populus One Night, One Tree program,
and its design evokes the lush, natural beauty of a Pacific
Northwest rainforest, creating a true sense of place.
The hotel is managed by Aparium Hotel Group. Founded in 2011,
Aparium is driven by the belief that all hospitality experiences
should be fueled by the poetics of their surroundings and was born
with an intense focus on unearthing the amazing moments unique to
every city. Since its founding, Aparium has grown into a new kind
of hotel brand, one that ventures off the beaten path, both
geographically and philosophically. Recognized by Travel + Leisure
World's Best Awards as a leading hotel brand, Aparium is known for
its singular ability to combine the business acumen of large
hospitality companies with the charm of boutique hotels, bringing
the disparate forces together in bustling, smaller markets.
THE ROLE
The Lifestyle Manager (LM) is responsible for creating real-life,
immersive experiences that create emotional connections with our
guests. Rather than telling people what the brand is, the LM shows
them through curated interactions-live events, partnerships, and
activations. The LM has the responsibility to understand everything
that makes our hotel and city great by identifying unique
opportunities that bring local collaborators, artists, and dynamic
programming into our hotels and communities.
The role will actively develop relationships with the local
community & key outside and internal collaborators. As a leader
within Aparium Hotel Group, this leadership position will
collaborate with a phenomenal group of experienced and open-minded
peers.
WHAT YOU WILL DO
CREATE IMMERSIVE EXPERIENCES:
- Have a deep understanding of our hotel brand and F&B DNA.
Be responsible for upholding brand identity and ensure programming
and collateral meet brand standards.
- Develop and execute dynamic, year-round hotel and F&B
programming. Leverage our five pillars of lifestyle (Art & Music,
Local Partnerships, Culinary & Mixology, Fitness & Energy, Wellness
& Mindless) to craft unique experiences for guests and locals
alike. Using our internal RailSpur partners this will be a
collaborative effort.
- Recognize that guest connections to our spaces can be shaped by
design, details, and music. Maintain the hotel's unique atmosphere
and identity.
- Collaborates with the General Manager and team to ensure
agreement for proper funding of programs or partnerships. Validate
that the proposal will have an ROI and identify risk
factors.
- Understand the impact of sound financial planning for hotel
profitability; build an annual budget of the hotel's lifestyle,
activation, and programming billables and expenses to coincide with
Aparium's annual budget instructions.
COMMUNITY OUTREACH & PARTNERSHIP:
- Be an expert in your neighborhood. Understand hidden nuances
that may exist within the community and have a pulse on community
preferences.
- Identify local collaborators, artists, and partners that align
with our commitment to translocal hospitality. Nurture these
relationships and identify partnership opportunities.
- Curates the retail experience; include emerging services,
amenities, and local goods that will drive revenue
opportunities.
AMPLIFY LIFESTYLE THROUGH INTEGRATED MARKETING:
- Contributes content for partnership approval for all social
media channels. Collaborate with a social media agency, ownership
representatives to develop content calendars, coordinate
photoshoots, and execute a strong social media strategy.
- Partners with HQ Marketing and Ownership partners to amplify
Lifestyle activations & partnerships through on-property collateral
and website updates. Provide clear creative briefs and content
calendars to the HQ Marketing and PR teams.
- Exhibits leadership by guiding on-property communications for
all things lifestyle. Share direction with the hotel team and
regularly review events and programming, providing feedback to the
General Manager.
SOUND FINANCIAL PLANNER
- Understand the impact of sound financial planning for hotel
profitability and the rewards that come with it; builds an annual
budget of hotel's lifestyle, activation and programming billables
and expenses to coincide with Aparium's annual budget
instructions
- Draw upon or research retail consumer experiences, buying
habits, anticipating emerging services and amenities to innovate
revenue producing retail products and point-of-sale settings in
hotels
- Collaborate with General Manager and team to ensure agreement
for proper funding of programs or partnerships and validate the
proposal will have an ROI and what identifiable risk
factors
- Participate in weekly team meetings to review work in progress,
program implementation, ideation on new ideas, and remedy obstacles
impeding success
WHO YOU ARE
- A curious and open-minded individual, always demonstrating
respect for diverse opinions.
- You have a high level of organization and accountability.
Beyond the creativity lies the key attribute of
accountability.
- A continuous learner. You stay informed about emerging trends
and surround yourself with creative thinkers to integrate
innovative ideas.
- You approach new situations with confidence, fostering
relationships through meaningful conversations and
collaboration.
- You have the ability to pivot quickly, always seeking out new
solutions and opportunities.
WHAT YOU WILL NEED
- Minimum of (2) years of experience in a role that lends itself
to creating a lifestyle, such as hospitality operations, event
planning, public relations, brand, or experiential
marketing.
- Proficiency in the English language in reading, writing, and
verbal communication
- Proficiency in Excel, Word, Outlook, Google Docs, PowerPoint,
Canva
- Adaptable interpersonal skills to represent Aparium and its
hotels to local stakeholders, opinion makers, and business
executives.
HOW YOU WILL LEAD
- Openly collaborate with all departments in the hotel including
Sales, Banquets & Catering, Guest Services, Housekeeping and Food &
Beverage and Culinary to provide an exemplary guest experience; be
comfortable in debating ideas before implementing a decision that
will impact operations property-wide, as we do not work in
silos.
- By being a great person, respectful and honest in all
interactions.
- Be respectful in your daily interactions with your direct
managers, direct reports, and peers; be an example of the utmost
professionalism and a pillar in your community.
- Highly analytical in thought and recommendations, continually
seeks out the facts; can express a point of view without it being
driven by an ego.
- Engages others in general conversation tactics to build rapport
quickly; and can lead and adapt communication and presentation
tactics to engage the audience; displays adaptable interpersonal
skills for a wide range of audiences and stakeholders
- Approaches fact-finding and discovery missions in a
collaborative effort; values input and experiences of others that
create additional insight to uncover deeper issues that need to be
addressed or removed as a barrier to implementation.
Salary Range: $80,000-$100,000
As an Equal Opportunity Employer, Aparium Hospitality Services
celebrates diversity and is committed to creating an equitable and
inclusive environment, and a sense of belonging for all employees.
We do not discriminate and believe every individual should be proud
of who they are, where they come from, and take pride in who we
serve. Aparium is an E-Verify employer.
Pay Range: $85,000 - $100,000 per year
Apply for this Position
Keywords: Aparium Hotel Group, Auburn , Lifestyle Manager, Executive , Seattle, Washington
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