Marketing Automation Specialist

Company: MCG Health
Location: Seattle
Posted on: May 25, 2025

Job Description:

At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization. With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.As a Marketing Automation Specialist, you'll play a key role in building and optimizing programs in Marketo that support both demand generation campaigns and core marketing operations. Reporting to the Senior Manager, Marketing Operations, you'll focus on hands-on campaign execution aligned with our shift toward more targeted, account-focused marketing initiatives. As part of a small and collaborative team, you'll work closely with the Senior Manager to apply best practices, refine automation workflows, and ensure high-quality, data-driven campaign delivery. You'll focus primarily on building and launching email campaigns, while also stepping in to support core marketing operations when needed. We're looking for someone who brings precision to their work and proactively looks for ways to enhance marketing performance through thoughtful execution.You will:

• Build and maintain marketing automation programs, emails, landing pages, forms, smart campaigns, and segmentations in Marketo while adhering to established standards and best practices
  • Work with the Senior Manager, and cross-functionally within and across departments, to design and optimize nurture programs that drive engagement, accelerate funnel progression, and meet campaign goals
    • Conduct thorough QA reviews on Marketo programs and assets to ensure accuracy, proper functionality, and alignment with brand, messaging, and audience targeting
      • Manage campaign timelines and deliverables using Wrike, ensuring projects are completed on schedule and aligned with goals
        • Monitor and report campaign performance, identify trends, troubleshoot issues, and make data-informed recommendations to improve results
          • Help monitor marketing email inboxes-respond to inquiries, triage messages to relevant teams, and manage auto-reply cleanup; audit Drift Email processing to confirm accurate updates to contact records
            • Contribute to the development and maintenance of process documentation and QA checklists to support consistent, high-quality campaign execution
              • Support the broader team with core marketing operations tasks as needed (e.g., data management, lead management, workflow optimization)
                • Participate in company-wide initiatives and cross-functional projects as neededWhat We're Looking For:
                  • Minimum 4 years of experience in marketing operations or demand generation, ideally within B2B SaaS or enterprise environments
                    • Minimum 3 years of hands-on experience using an enterprise marketing automation platform (Marketo preferred)
                      • Proficiency in using Salesforce or like-CRM systems to support integrated marketing and campaign tracking
                        • Advanced understanding of lifecycle marketing automation concepts and email communication strategies
                          • Knowledge of email best practices, deliverability improvements, and compliance standards
                            • Comfortable with HTML and CSS to edit email and landing page templates
                              • Experience with troubleshooting systems, processes, and data issues
                                • Proficiency with Excel or similar tools for formatting lists, reviewing data, and conducting light analysis
                                  • Ability to travel up to 10% to the Seattle office for department meetings and MCG-sponsored events
                                    • Proven critical thinking skills-able to connect business goals, campaign logic, and data flow to identify opportunities and solve complex problems
                                      • Consistently produces high-quality, accurate work by applying a detail-oriented mindset and strong ownership over execution
                                        • Comfortable questioning assumptions and asking thoughtful questions to uncover root causes
                                          • Strong analytical and strategic thinking skills; able to evaluate issues from multiple perspectives and make sound decisions
                                            • Excellent project management and organizational skills, with a track record of meeting deadlines and managing multiple priorities
                                              • Exceptional verbal and written communication skills
                                                • Ability to work both independently and collaboratively across teams
                                                  • Bachelor's degree in business, marketing, communications, or a related field preferredCertifications
                                                    • Marketo Certified Expert (MCE) preferredThe above is intended to describe the general content of and requirements for, the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.Pay Range: $80,000 - 105,000Other compensation: Bonus EligiblePerks & Benefits: Remote work / Hybrid work Medical, dental, vision, life, and disability insurance 401K retirement plan; flexible spending and health savings account 15 days of paid time off + additional front-loaded personal days 14 company-recognized holidays+ paid volunteer days up to 8 weeks of paid parental leave + 10 weeks of paid bonding leave LGBTQ+ Health Services Pet insurance Check out more of our benefits here: We embrace diversity and equal opportunity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Only with diverse thoughts and ideas will we be able to create the change we want in healthcare. The more inclusive we are, the better our work will be for it.#LI-RemoteAll roles at MCG are expected to engage in occasional travel to participate in team or company-sponsored events for the purposes of connection and collaboration.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.MCG is a leading healthcare organization dedicated to patient-focused care. We value our employees' unique differences and are an Equal Employment Opportunity (EEO) employer. Our diverse workforce helps us achieve our goal ofproviding the right care to everyone. We welcome all qualified applicants without regard to race, religion, nationality, gender, sexual orientation, gender identity, age, marital status, veteran status, disability, pregnancy, parental status, genetic information, or political affiliation. We are committed to improving equity in healthcare and believe that a diverse workplace fosters curiosity, innovation, and business success. We are happy to provide accommodations for individuals. Please let us know if you require any support.Required
                                                      Preferred

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Keywords: MCG Health, Auburn , Marketing Automation Specialist, Advertising , Seattle, Washington